In essence, it’s a text search with visual results. Where visual search is searching with an image and receiving either text results or visual results, image search is slightly different. Image SEO, or image search engine optimization, adheres to some of the same principles but is a bit more old-school tech. Because ending up at the end of a searcher journey that starts with a visual search is a surefire way to increase your market share and organic traffic.Īccording to a 2019 study by The Intent Lab, 36% of consumers have performed visual or voice searches. Using Machine Learning and Artificial Intelligence, Google can pretty accurately “read” the contents of your camera lens and search that.Īnd marketers like you and I need to pay attention here. Or you could open up Google Lens, snap or upload a picture of sneakers you like and search using that. You could go to Google and enter “sneakers.” Maybe if you know the brand, you can specify the search a bit. Imagine you’re looking for a new sick pair of sneakers. Visual search is an AI-enhanced search through your camera instead of through text. The visual search platforms you need to know.
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